ZY Optics releases the Zhongyi Mitakon 20mm f/2 4.5X Super Macro Lens for high magnification shots
Shenyang China, Dec 19, 2016 – Zhongyi Optics (ZY Optics) has released a new compact Super Macro Lens for full frame cameras, the Zhongyi Mitakon 20mm f/2 4.5x Super Macro Lens and it features a high reproduction ratio up to 4.5:1.
Zhongyi Mitakon 20mm f/2 4.5X Super Macro Lens is very compact in its class which allows photographers to capture extremely fine details or patterns with ease. The lens is capable of creating unbelievable macro images ranging from 4x to 4.5x magnification. Users no longer need to DIY or use any extension tubes to reach high magnification shooting. It incorporates a 6pcs of elements in 4 groups structure which delivers impressive resolution from corners to corners. Weighing merely 0.5 lbs (230g) and 6cm long, it is a perfect companion for wildlife and outdoor shooting. The wide angle of view and close focusing distance allows you to compose creative images with more information included into the frame. Greater magnification (up to 13:1) can also be achieved by stacking extension tubes or bellows. The high magnification is also extremely useful for scientific purposes.
The enclosure of the lens is made of metal to strengthen its durability. Canon EF, Nikon F, Sony FE, Sony Alpha, Pentax K, Sony E, Micro Four Thirds, Fuji X mounts are available.
Pricing & Availability
Zhongyi Mitakon 20mm f/2 4.5X Super Macro Lens is now available to ship and purchase at ZY Optics authorized resellers and at our official website (http://www.zyoptics.net/). The Recommended Retail price is USD 199.
Photolemur – The World’s First AI Based Photo Enhancement Tool
Delivers Professional Looking Images for Everyone
Built On Artificial Intelligence to Constantly Improve Enhancements
Photolemur for Mac, the world’s first fully automatic photo enhancement solution has been launched. Designed for anyone who takes photos, Photolemur gives users the ability to rapidly process dozens of photos, giving great results on a whole range of images in minutes. Photolemur ensures that anyone who takes photos, but doesn’t want to waste hours editing them, no longer needs to.
Using groundbreaking technology and AI, Photolemur delivers natural image enhancements automatically and then uses Artificial Intelligence to learn the enhancements that you like or dislike to improve in the future.
What Makes Photolemur different from Photo enhancement tools
Photolemur doesn’t have any hard coded filters, rather, it applies specific enhancements to each image. Powered by new technology which recognizes objects, faces, trees, sky, foliage and more, Photolemur differentiates between portraits, landscapes and macro photographs and applies the right enhancements for those images. There is almost no human involvement. Just load your images and let Photolemur do the work for you.
Everyone wants great photos. Whether they’ve been taken on cameras or on their smartphones, those images are memories and snapshots of special moments. But photo editing is a time intensive task and most people simply don’t get round to it. Millions of great photos never get shared or even looked at again. Non use of photos can be because the idea of editing outs people off, or because when they look back at an image the shot doesn’t capture the scene as vividly as they remembered. The details that make an image great are often missing.
Photolemur is the fastest way for you to enhance any photo. It brings natural, vivid looks to photos, just the way we see with our eyes, and the way we remember a scene. Photolemur doesn’t change the image or bring in effects, it reveals the hidden details that made the image great in the first place.
Unlike photo editing tools, Photolemur does everything by itself, removing the need for manual control and heavy human involvement. However Photolemur doesn’t use preset settings to make changes, it uses previous experience to identify borders, objects, sky, foliage and more, and makes the necessary adjustments to the image.
Once Photolemur has done its work, you can share your images immediately to social media. This simple process means more great images and memories can be shared.
How Does It Work?
Photolemur is designed to have the least human involvement possible. Behind the scenes, Photolemur analyses millions of pixels per second, identifying individual features such as trees, faces, foliage etc. and automatically makes enhancements which make your image stunning.
As you bring in more images, every saved or shared photo builds a database of successful enhancements, and every non-saved image goes into an unsuccessful database. This ensures that all future enhancements are built on a record of success. Photolemur is constantly learning what you like and don’t like.
For the user, it’s simple. Open an image in Photolemur, or drag an image into the application from anywhere on your Mac.
Photolemur will make its enhancements and from there you can crop your image as you need to, and then save it or automatically share to social media.
Photolemur runs a number of key enhancements, including:
Automatic color recoverybrings back lost colours and makes your images pop in the way you remember the scene
Sky Enhancementdelivers more natural and vivid clouds and skies
Exposure Compensationautomatically detects and compensates for inaccurate exposure settings that may have affected your photos, making dark images brighter and vice versa.
Smart Dehazeautomatically detects and removes unnatural haze, fog, mist, dust or smog, enhancing the colors and overall look of your photos without being unrealistic
Natural Light Correctionconsiders the time of day of your photos and adjusts tones, exposure and contrast to bring out the natural colors and lighting
Foliage Enhancementautomatically picks out individual trees, leaves and any other kind of plant or shrub and adjusts colors, sharpness and other features to bring the beauty back to your image.
Noise Reductionautomatically finds and removes unwanted digital noise that is most often created by slow shutter speeds in low light situations.
Tint Perfectionautomatically analyzes your photos to find the best tint. Dependant on several variables, including the image and its composition
JPG Fixautomatically brings back the lost detail that can happen when you save to jpeg format
Face recognitionautomatically detects faces, then works to clean up any imperfections or blemishes. From portraits to team photos or even selfies
Horizon Straighteningautomatically analyzes and adjusts for any slightly crooked horizons or backgrounds. Photolemur easily aligns that perfect sunset.
In addition to these enhancements, Photolemur also features:
Batch Processing up to 40 Photos
Plug Photolemur into Apple Photos Extension
RAW Processing (800+ cameras)
More from The Photolemur Team
Photolemur for mac is launching December 17th, with pre-orders starting now. A Windows version will be available in early 2017. Mobile, online and corporate versions of Photolemur are being developed for launch during 2017.
The world’s first fully automatic photo enhancement solution, which helps to make any photo much better, with the help of artificial intelligence. Photolemur bridges the gap between what our eyes see and what our cameras take. Photolemur doesn’t alter the reality but makes it as vivid, beautiful and natural, as it really is. Photolemur’s goal is simple: help millions of people to get more vivid memories captured on photos without complicated manual image editing & time loss. To find out more visit www.photolemur.com
COPYTRACK helps authors to pay for more widespread images
Berlin, December 19, 2016: The holidays annually demand extra spending, tearing a big hole in the budgets of many. Those who receive a Christmas bonus for their work during the past year can consider themselves lucky. For many photographers however, the opposite is usually the case. Often they don’t even know yet who still owes them for the use of their images, or how much. COPYTRACK would like to change this and also help image rights holders to their rightful wage.
The problem relates to both laymen and professionals. They all invest time, money and know-how in the production of their images. When you upload them for commercial or non-commercial purposes on the Internet, you can hardly track, by whom, where and how often their images are used. “Most of our customers are surprised, we show them how many purchasers there are of their photos,” said Marcus Schmitt, CEO of COPYTRACK.
It is common for images found on the Internet to be used for their own purposes, without asking for the owner’s permission, without paying royalties and designate them as owners. Schmitt estimates that globally 1.7 billion photos are circulated in this way daily on the Internet. “The owners and authors don’t receive a cent for their work” Schmitt states. To change this, COPYTRACK offers a full-line service, which regulates the concerns of its customers in a fair way. The service includes a permanent research with intuitive handling. Using a complex image recognition technology, the entire Internet is screened for duplicates of images uploaded by COPYTRACK customers.
The complete search is free of charge and has a hit accuracy of over 98 percent. If an abuse is discovered, the customer can determine the amount of any subsequent license fee by means of the help of COPYTRACK. The service provider does not push to make any decisions. The copyright owner can also decide completely against the demand for a subsequent fee. The goal is to find a fair agreement with the users of these images. In this way, new and lasting business relationships are often created. Should it come to legal proceeding, with COPYTRACK there is no risk of staying at a cost, as it would be with the classic use of a lawyer. The service provider assumes all responsibility with his international partner attorneys and provides the evidence for the court hearing.
As a rule, however, this step is not necessary. Most tracked image users pay after receiving the first letter by COPYTRACK. “We have a large number of customers to who we could transfer their money within a few days after uploading their pictures. For both photographers and non-professionals, this feels like a fiveer in the lottery – or these days even as a very special Christmas present, “says Schmitt.
Whether it is judicial or out-of-court, COPYTRACK provides a subsequent license payment to the rights owner, which is up to 70 percent of the collected license fees.
About COPYTRACK: COPYTRACK ( www.COPYTRACK.com) was founded in 2015 by Marcus Schmitt and now employs around 25 people from legal, IT, customer service and finance. The service is aimed at, among other, to photographers, publishers, image agencies and e-commerce providers, and includes a risk-free search of their images of the world wide Internet of photos uploaded by the users of COPYTRACK with a hit accuracy of 98 percent. The customers define images used without a license and even determine the amount of subsequent fees supported by an automatic license calculator on the portal. COPYTRACK is fully responsible for out-of-court resolutions in 140 countries as well as a legal resolutions in the relevant areas of copyright law. Only if the license has been successfully licensed, the rights holder receives up to 70 percent of the agreed sum. The pure search function is free of charge.
Think Tank Photo’s Mirrorless Mover™ Camera Bag Collection
Now Available in Three New Colors
Santa Rosa, Calif. – Think Tank Photo has just enhanced its popular and critically-acclaimed Mirrorless Mover™ camera bag collection by offering three new color ways: Pewter, Dark Blue, and Deep Red. Scaled to fit today’s smaller mirrorless cameras, the Mirrorless Mover collection is available in five sizes; from the smallest case, the Mirrorless Mover 5, designed for one mirrorless camera, on up to the largest, the Mirrorless Mover 30i, which will accommodate a camera, lenses, accessories and an iPad.
“The new color ways are about personal expression and quality,” said Doug Murdoch, Think Tank Photo’s CEO and lead designer. “These bags use metal hardware instead of plastic buckles, high quality fabrics, YKK zippers and a new, magnetic closure. The Mirrorless Movers offer photographers quality in their camera bags worthy of their investment in these sophisticated camera systems.”
• The Mirrorless Mover 5 fits one small size mirrorless body with a small telephoto or pancake lens attached. The bag is sized for the Canon EOS–M, Leica D–Lux, Nikon 1 series, Olympus E–PM2, E–PL5, EP–3, Panasonic GF3, Sony NEX–C3, or similar sized bodies.
• The Mirrorless Mover 10 fits one medium size mirrorless body plus one to two lenses and additional accessories. It is sized for the Leica V–Lux, Olympus OM–D
E–M5, Panasonic G3, GF5, GH2, Samsung NX5, NX11, NX210, Sony NEX–5, NEX–6, NEX–7, or similar sized/smaller bodies.
• The Mirrorless Mover 20 fits one medium size mirrorless body plus two to three lenses and additional accessories. The bag is sized for the Leica V–Lux, Olympus OM–D E–M5, Panasonic G3, GF5, GH2, Samsung NX5, NX11, NX210, Sony NEX–5, NEX–6, NEX–7, or similar sized/smaller bodies.
• The Mirrorless Mover 25i fits a Sony A7 with 55mm f/1.8 ZA attached (hood reversed), 24-70mm f/4 ZA (hood in position), 35mm f/2.8 ZA (hood in position), plus an iPad mini, or a Fuji X-T1 with 18-55mm f/2.8-4 attached (hood reversed), 14mm f/2.8 (hood in position), 60mm f/2.8 (hood in position), plus an iPad mini.
• The Mirrorless Mover 30i fits one medium to large size mirrorless body plus two to four lenses, iPad, and additional accessories or a small size DSLR and one to three small telephoto lenses or primes. It is sized for the Fuji X–Pro 1, Leica M8, Panasonic GH3 or similar sized/smaller bodies. Small DSLRs: Canon Rebel, Nikon D3200/D5200, Sony SLT–A55/A37 or similar sized bodies.
• Designed specifically for mirrorless equipment
• High quality YKK zippers and metal hardware
• Multipurpose divider with smart phone slot and two SD card slots (excluding smallest size)
• Dedicated iPad pocket (Mirrorless Mover 30i)
• Easily accessible front organizer pocket
• Stretchable side pockets fit accessories
• Padded non-slip flexible shoulder strap (Mirrorless Mover 30i)
• Poly-ballistic fabric ensures durability
• Seam-sealed rain cover included in front pocket
• Internal mesh pocket on lid for batteries or other accessories
Exterior: All fabric exterior treated with a DWR coating while fabric underside is coated with PU for superior water resistance, YKK® RC zippers, 1680D ballistic polyester, 600D brushed polyester, Ultra-stretch pocket, antique nickel plated metal hardware, 3-ply bonded nylon thread.
Mirrorless Mover 5
• Internal Dimensions: 3.5” W x 4.7” H x 3.1” D (9 x 12 x 8 cm)
• External Dimensions: 4.7” W x 5.9” H x 3.9” D (12 x 15 x 10 cm)
• Weight (with all accessories): 0.4 lbs. (0.2kg)
Mirrorless Mover 10
• Internal Dimensions: 4.9” W x 5.3” H x 3.7” D (12.5 x 13.5 x 9.5 cm)
• External Dimensions: 5.3” W x 6.1” H x 4.5” D (13.5 x 15.5 x 11.5 cm)
• Smart Phone Slot: 2.8” W x 4.8” H x 0.6” D (7 x 12.3 x 1.6 cm)
• Weight (with all accessories): 0.5 lbs. (0.2 kg)
Mirrorless Mover 20
• Internal Dimensions: 8.5” W x 5.3” H x 3.7” D (21.5 x 13.5 x 9.5 cm)
• External Dimensions: 8.9” W x 6.1” H x 4.5” D (22.5 x 15.5 x 11.5 cm)
• Smart Phone Slot: 2.8” W x 4.8” H x 0.6” D (7 x 12.3 x 1.6 cm)
• Weight (with all accessories): 0.7 lbs. (0.3 kg)
Mirrorless Mover 25i
• Internal Dimensions: 10.6” W x 5.5” H x 4.1” D (27 x 14 x 10.5 cm)
• External Dimensions: 11” W x 6.1” H x 4.7” D (28 x 15.5 x 12 cm)
• Smart Phone Slot: 2.8” W x 5” H x 0.6” D (7 x 12.7 x 1.6 cm)
• Tablet pocket: 9.4” W x 5.5” H x 0.8” D (24 x 14 x 2 cm)
Weight (with all accessories): 1.0 lbs. (0.5 kg)
Mirrorless Mover 30i
• Internal Dimensions: 10.6” W x 8” H x 3.9” D (27 x 20.5 x 10 cm)
• External Dimensions: 11” W x 8.9” H x 5.7” D (28 x 22.5 x 14.5 cm)
• Smart Phone Slot: 2.8” W x 5” H x 0.6” D (7 x 12.7 x 1.6 cm)
• iPad pocket: 9.8”W x 8.1”H x 0.9” D (25 x 20.5 x 2.3 cm)
• Weight (with all accessories): 1.0 lbs. (0.5 kg)
# # #
About Think Tank Photo
Think Tank Photo is a group of designers and professional photographers focused on studying how photographers work, and developing inventive new carrying solutions to meet their needs. By focusing on “speed” and “accessibility,” we prepare photographers to Be Ready “Before The Moment,” allowing them to document those historic moments that reflect their personal visions and artistic talents. We design products that help photographers travel easier, take pictures faster, and organize their gear more efficiently.
California start-up gambles on $99 a month camera as a service offering
Not since the Pentak K-01, almost five years ago, have I seen anything quite as bizarre as the Relonch 291 camera; a $99 a month camera. But in this day and age being bizarre is not necessarily an indicator of guaranteed failure. As we know only too well from this year, it’s been difficult to predict winners, no matter how bizarre. However, the Pentax K-01 was both bizarre and a failure.
But back to the camera, or should that be the service? If you go for the Relonch 291 you will be, in one way, getting the camera for free. Instead you will be paying $99 per month for the service that the camera is entirely dependent on. That service is called Pictured Technology. It receives all your photos via an LTE (4G) mobile data connection. It then automatically massages them into shape digitally. In theory, you get an online portfolio of perfect photos without going anywhere near image processing software. To manage your account and view your photos you will use a Relonch app.
Pictured Technology image processing is, we’re told, clever enough to convert camera images like that on the left into results like that on the right
Simplicity is the name of the game here. The camera, appears to be a re-purposed Samsung Galaxy NX disguised in a stitched leather jacket. It has only one button; the shutter release, apart from the power switch. There is no rear screen (one of the more striking features of the Galaxy NX which had a massive 4.8 inch LCD). Thankfully, there is an electronic viewfinder and, if our hunch is correct, like the Samsung Galaxy NX, it will be an SVGA 800×600 pixel affair, which isn’t really cutting edge any more. The Galaxy NX also sported a 20 megapixel APS-C CMOS sensor which is, presumably, shared with the Relonch 291.
A noticeable aspect of the launch news is the dearth of technical information about the hardware. It may be that Relonch aren’t keen to dwell on a set of specifications that betrays the camera’s three year old bones. That word, ‘bones’, is pretty apt, too, since the Galaxy NX was a commercial failure. Samsung, itself, killed off its camera division two years later. It doesn’t look like you can change lenses, which you could with the NX. In fact without any obvious controls it also appears that the Relonch 291 doesn’t even have a zoom lens.
Clearly, Relonch are gambling on the 291 becoming a must-have style accessory, a high-tech-low-tech fashion icon. The target audience has been identified as those who would like good photos but not have to think about the technical side of making them good. What we have here is a camera that should deliver much better quality photos than a smartphone, with even more simplicity. In many ways it will work like a smartphone camera, sending images to the cloud but your $99 a month pays for the premium photo processing service that Pictured Technology is being portrayed as being. Whether or not the extreme simplicity of the camera itself will be a hindrance or not remains to be seen. But Relonch have really taken ‘point-and-shoot” to its extreme.
Tell us what you think of the Relonch 291 and if it could tempt you to sign up for $99 a month.
[nextpage title=”Press release”]
Press release issued by Relonch:
Relonch Camera-as-a-Service Lets Members Have Remarkable Photos
World’s first camera-as-a-service model aims to deliver an experience that will make you reconsider how you capture everyday moments
PALO ALTO, CALIF., December 13, 2016 — Today, Relonch unveiled its camera-as-a-service at the company’s showroom located in the heart of Silicon Valley on downtown Palo Alto’s main drag. With the press of a single button, Relonch 291 takes photos that automatically upload to Relonch’s server over LTE for processing and distribution. This simple sequence solves for what Relonch refers to as the “chain of pain” associated with producing professional-looking images. You won’t need to fuss with confusing camera settings, tedious file downloads, manual image sorting and laborious photo editing.
“There’s nothing valuable about owning a camera that collects dust on the shelf or that you don’t know how to use” said Relonch co-founder Yuri Motin. “Our aim is to eliminate the countless complications associated with photography so we chose to create the camera as a service model rather than just hardware or software. Our service gives members the ability to solely focus on the experience, on the moment itself.”
Do you want to try it? Sign up for a three-day test drive by visiting the showroom. If you’re already a believer, register online to become a member. The service will be available globally in 2018 and includes:
a camera that is preset to take great photos;
an algorithm-based approach to developing photos called Pictured Technology; and
a mobile application for receiving and storing your Relonch images.
CEO and co-founder of Relonch Sergey Korzhenevich explains, “Even high-end cameras tend to disappoint most people because pictures rarely capture what they actually saw. Relonch members could be camera savvy but don’t need to be because our preset camera and Pictured Technology takes care of everything.”
Pictured Technology is the Relonch approach to photo processing. Every object within a frame is processed independently based on the company’s professionally edited photo stacks and algorithms. Members will see a great difference between Relonch photos and ones where you apply a single filter to the entire photo. Given that lighting conditions are factored into the algorithms, photos actually look like what you pictured.
“The nuances associated with capturing outstanding photos make it hard for average photo enthusiasts to find true satisfaction. We know that will change if they switch to our camera-as-a-service model,” added co-founder Nikolay Babich. “All you need to do is believe that you can take remarkable photos of your everyday life and find value in the simplicity of our process—one-click, automatic upload, and next-day delivery of photos.”
The Relonch mobile application is where you’ll receive your processed photos. You’ll no longer need to sift through thousands of raw image files to find the best ones. Relonch will select and process your photos for you. Each morning, Relonch will directly deliver your best photos to the Relonch app. In addition, members will be able to select their favorite photo of the day to create a personal collection of your best 365 images, highlighting your life’s best moments over the course of the year.
Founded in New York City, Relonch, Inc. is reinventing the photography experience with the world’s first camera-as-a-service. Relonch has reduced the complexity of professional photography to a single shutter button. See more on Instagram, Twitter, Facebook or in person at the company’s showroom.
[nextpage title=”Product and other publicity images”]Here is a gallery of Relonch product images as well as lifestyle and service example images.
Firmware update 2.2 for Leica SL with improved support for Leica Image Shuttle software and Leica Summilux-SL 50mm f/1.4 ASPH. lens – available today
Leica Camera has released Firmware Update 2.2 for the Leica SL mirrorless system camera, improving support for the Mac versions of Leica Image Shuttle 3.5 and Tethered Plug-in 1.1.0., as well as supporting the new Microsoft Windows version of Leica Image Shuttle 3.5.
Registered Leica SL owners can download the new software and firmware updates from the Leica Owners’ Area (https://owners.leica-camera.com) or take their camera to their local Leica Store or Leica Customer Care in the UK for a complimentary installation.
Leica Image Shuttle 3.5 improves workflow efficiency for tethered shooting with the Leica SL and allows the camera to be controlled from a computer via a USB 3.0 cable connection. All relevant exposure parameters such as shutter speed, aperture, ISO value and autofocus can be set and controlled from the computer, and exposures can be displayed directly on a large monitor screen for assessment.
The Leica Tethered Plug-in 1.1.0 (for Mac) – also available as a download from the Leica Owners’ Area – establishes a direct connection between the Leica SL and Adobe Photoshop Lightroom 6 / CC for Mac via USB cable. The camera’s shutter release can be activated from the plug-in and the images captured can be displayed directly in Adobe Photoshop Lightroom 6 / CC (for Mac), making the workflow even faster and more reliable. The corresponding firmware update is required for the use of Leica Image Shuttle and the Leica Tethered Plug-in.
Firmware update 2.2 also removes the shutter speed limitation when shooting with 6-bit coded Leica M-Lenses, while further optimising the performance of the Leica SL system.
Available from today, the Leica Summilux-SL 50mm f/1.4 ASPH. is the first prime lens for the Leica SL-System and sets a new standard in its class. Its large maximum aperture makes this high-performance lens ideal for photography in challenging lighting conditions, and enables the use of shallow depth of focus as a creative tool. Furthermore, the fast, precise and reliable autofocusing ensures that photographers can concentrate fully on composition and creativity. The lens’ combination of resolving power and soft bokeh in unsharp areas clearly isolates subjects from their background, particularly when shooting at maximum aperture.
Revealed! Image post processing: The development of a photograph from the camera through the post-processing to the final result, stage by stage
If you have ever wondered how an image that caught your eye started out, how the photographer made it the striking image you see through image post processing; this article aims to give you some insight. Do you have some great images you’d like to share with our readers with in the same way? Let us know!
The before and after view above demonstrates my thought when I had finished knocking this image into shape; it was so different to how it started out from the in-camera image I had snapped. It was very simple to do, talk a matter of minutes and didn’t even involve any cropping of the scene. I thought it would be fun to reveal what I did to obtain the effects I achieved. To find out what I did, stage by stage, click on the gallery thumbnails below:
A top tip for this kind of project is – experiment! Try the effects sliders, in both directions, though make a not of where the starting point was just in case. Don’t be afraid to wind back some of the effects later on if, combined with other applied later, they become to severe.
If you have a good example of a dramatic transformation from dull unprocessed camera image to eye-opening masterpiece, let us know and we’ll feature it in an article just like this.
Accessory Lenses Now Also Compatible with iPhone 7 Family
New ‘Edge’ bracket available at camera speciality stores beginning at the end of January 2017
The three accessory lenses with the new family name ExoLens®1) PRO with Optics by ZEISS are now also compatible with the iPhone®2) 7 family. The new Edge bracket with six device-specific inlays for the iPhone® 6 and iPhone® 7 families will be available at camera specialty stores starting at the end of January 2017. The bracket for the iPhone® 7 as well as the wide-angle accessory lens are now also available at camera specialty stores.
“We can now confirm the compatibility of the existing accessory lenses for the entire iPhone® 7 family in addition to the iPhone® 6 family,” says Michael Schiehlen, Senior Director of Sales, Marketing and Service in the Camera Lenses division at ZEISS. “The ExoLens PRO with Optics by ZEISS accessory lenses work exclusively with the wide-angle camera on the iPhone®3) 7 Plus. All existing lenses are generally compatible with the iPhone® 7 Plus, but due to the built-in 2X telephoto camera on the device, we recommend using the ExoLens PRO Wide-Angle and Macro-Zoom with the iPhone® 7 Plus primarily,” explains Oliver Schindelbeck, Product Manager at ZEISS. “The technology for these accessory lenses has not changed. The addition of ‘PRO’ to ‘Optics by ZEISS’ is just an enhanced product name to better distinguish it from ExoLens’ own PRIME line,” explains Schiehlen.
The new Edge bracket
The new and compact Edge bracket, which is mounted on the corner of the smartphone, will be available at camera specialty stores beginning at the end of January 2017. The bracket also features a cold shoe mount for attaching additional accessories such as external light sources. “An extra small key ring loop hole makes it possible to affix the mounting solution to a keychain when it’s not being used,” says Schindelbeck.
iPhone® 7 bracket and wide-angle accessory lens available à la carte
The new iPhone® 7 bracket package is now available at camera specialty stores. It also contains inlays for the iPhone® 6 and 6s. The bracket also features an integrated standard tripod mount and a cold shoe mount.
The individual wide-angle lens is also now available at camera specialty stores. ExoLens® PRO with Optics by ZEISS lenses are also generally available via other sales channels.
* Kit available exclusively for the iPhone®-6-family (either 6, 6s kit or 6 Plus, 6s Plus kit)
**Bracket available for the iPhone® 6-family and the iPhone® 7 (either 6, 6s, 7 or 6 Plus, 6s Plus)
*** Edge has inlays for the following iPhone® models: iPhone® 6, 6s, 6 Plus, 6s Plus, 7, 7 Plus
**** Due to the built-in 2X telephoto camera on the device, we primarily recommend using the ExoLens® PRO Wide-Angle and Macro-Zoom with the iPhone® 7 Plus.
1) ExoLens® is a registered trademark of Fellowes, Inc. 2) iPhone® is a trademark of Apple Inc. 3) Apple® is a trademark of Apple Inc.
ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.
In fiscal year 2014/15 the company generated revenue approximating €4.5 billion with around 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
The Consumer Optics business group combines the company’s business with camera and movie lenses, binoculars, spotting scopes, hunting optics and planetarium technology. It is represented at the Oberkochen, Wetzlar and Jena sites. The business group is allocated to the Vision Care/Consumer Optics segment. In fiscal year 2014/15 the segment generated revenue of €1.007 billion with around 9,100 employees